After working as a full-time Graphic Designer for over 15 years I have developed a broad range of creative skills; I have produced graphics for press, print, web, digital and television-based design, bringing the work from concept to the delivery of finished artwork.
I have recently had a great deal of success working at Racing Victoria and Village Roadshow Limited, taking a leading role in producing artwork for many major campaigns and projects.
Upon arriving at Racing Victoria I was asked to create all the campaign artwork for the company's flagship event The All-Star Mile. Working alongside a Creative Director, I produced all the graphic design for the multi-million dollar campaign. Among other initiatives, the campaign included a voting phase that motivated the public to select the horses to participate in the race. Over 150,000 votes were cast in the campaign surpassing all targets and securing the future of the race for years to come.
Whilst every other team member in the Village Art Studio was assigned a particular disciple (conceptual design, screen-based design or print-based design) I successfully and uniquely took ownership of a multi-disciplined role; I was the only designer in the art studio to experience work from all the departmental clients in the company with projects across all design media. I successfully demonstrated to my managers that I had the versatility and invention to be able to manage work from a variety of different specialities. I was more than happy to art direct junior designers and take a leading role in client service.
This was a self driven piece that was not requested by the marketing department. The concept, design and copywriting were all conceived by me and won not only a great deal of praise from the marketing department but was a finalist in the highly prestigious AGDA Awards in 2015.
15 years graphic design experience
BA (Hons) in Visual Communication (Graphic Design)
University of Central England
I am Racing Victoria's sole graphic designer and as such I am heavily relied upon by the Marketing Team and the company as a whole to produce Racing Victoria's design work for a variety of different campaigns and media.
My initial assignment at the company was to produce all the advertising and marketing collateral for the company's flagship event - The All-Star Mile. This required me to work in partnership with an external Creative Director and produce artwork for a variety of different media including online, print, television and outdoor media. In producing the artwork for the campaign in-house and producing animated and video work for the company, also in-house, I helped the marketing team avoid employing expensive external agencies, in doing so saving the company many thousands of dollars.
Since the All-Star Mile in 2019 I have worked of a variety of campaigns ranging from Equine Welfare and Horse Ownership to the Spring Racing Carnival.
With all my work I have a can-do attitude and a focus on service flexibility and an attention to detail.
During my time at Village Roadshow my skills broadened, particularly with regard to web and screen-based media. I formulated templates and procedures that were used across Village's art studio including digital animations and Digital Publishing Suite design projects.
As a senior designer I was asked to take increased responsibilities with my work. This included directing and training junior designers and taking a leading role with design and animation projects. I also repeatedly deputised for the Melbourne and Sydney art directors. I worked on a great number of projects for Warner Bros., Lionsgate, and other Hollywood movie studios. These include two projects that were nominated for awards.
As Empire's sole graphic designer I worked closely with the Creative Director on projects for corporate and retail clients in the south pacific region. I produced designs for large campaigns and contributed to work ranging from print design and television graphics to corporate event promotional material. Along with producing artwork to a high standard and to tight deadlines I also introduced a job ticket system and completely reorganised the computer filing system. With the ad agency still in it's infancy, I was asked to perform many tasks outside that of a normal Graphic Designer's responsibilities, which I performed faithfully.
One year after leaving Cairns I returned to the Far North and joined the team at Lotsa Printing. Throughout my 18 month stint at the printing firm I was able to advance my knowledge of offset printing whilst working in a fast paced team-oriented environment. Accuracy and efficiency were paramount due to the unforgiving nature of print production. Without an Art Director present at the firm I was asked to contribute to the design work with creative solutions that were entirely my own.
Upon arriving in Cairns as a working holiday-maker in July 2003, I secured a role as a graphic designer at Mak Advertising; a position which I held for four years. During this time I produced a variety of different work ranging from print and press advertising design to television graphics and packaging. The press and television advertising schedules frequently placed high demands on the work and meant I had to produce quality designs to tight time-lines. As I progressed with my position at the agency I became more and more independent; I liaised with clients and suppliers and collaborated directly with the TV editor.
After earning my Bachelor of Arts Honours degree I left University and began working as a freelance Graphic Designer. At the same time I worked full-time as an administration assistant for the council in my district.
During my temporary return to the UK I enrolled in a part-time web design course where I extended my design experience and software abilities.
During the 3 year degree course I explored my Art and Design skills and tastes at a university in Britain's Second City, finding a passion for advertising design and copywriting.
Available upon request.